Municipal Accommodation Tax Association of the Town of South Bruce Peninsula – Tourism Strategy
In association with Regional Tourism Organization 7, the Municipal Accommodation Tax Association of the Town of South Bruce Peninsula is taking a progressive step toward fostering, growing, and promoting the local tourism industry by undertaking a comprehensive and sustainable 5-year tourism strategy (and 1-year action plan).
The resulting tourism strategy will enable the Municipal Accommodation Tax Association to make informed decisions about the future investment in tourism. The plan will be based on solid research and a committment to a strategic approach for investing Municipal Accommodation Tax (MAT) revenues and optimizing outcomes for local tourism operators and stakeholders. McQueen Galloway Associates has been engaged to develop the strategy and plan, and work on the project is close to completion.
Thank you to those who shared your feedback as a tourism operator or organization within South Bruce Peninsula through interviews, virtual workshops, and/or the survey. A Situational Analysis Report has been completed by MGA and is the supporting contextual document and the foundation of the reccomendations to come in the tourism strategy and action plan.
View the Situational Analysis Report here.
The tourism strategy will be developed through expressed stakeholder needs, tourism trends, best practices in destination marketing, and the local capactity to grow tourism in a sustainable manner. The project is scheduled to take place through the spring and summer of 2023, with the final strategy delivered in late September.
The project is guided by a steering committee comprised of local tourism stakeholders.
For more information on the project, please contact:
MGA – McQueen Galloway Associates
What is the MAT?
Municipal Accommodation Taxes (MAT) are applied to guest rates that use short term accommodations such as hotels, motels, rental properties, and transient campgrounds. Municipalities that implement the tax must do so under the regulations outlined by the province. While the municipality is responsible for collecting the MAT, they are required to allocate 50% of these revenues to a Designated Marketing Organization (DMO). The DMO for South Bruce Peninsula is MATA – Municipal Tax Accommodation Association.
For more information on the Town of South Bruce Peninsula’s MAT tax, visit this page on the town’s website.
What is MATA?
With MAT revenues received annually by MATA, this newly formed Association (comprised of tourism stakeholders) is responsible for the distribution and investment of these funds that must be spent on tourism related promotion and products.
MATA’s mission is to promote and foster local tourism development and grow the shoulder and off-season tourism in The Town of South Bruce Peninsula.
To have the Town of South Bruce Peninsula as a four-season Tourism destination of choice in Ontario.
To work with our tourism stakeholders to build, sustain and grow tourism in the Town of South Bruce Peninsula through investment and education.
Collaborative, Transparent, Trustworthy and Accountable to our Tourism Stakeholders
MATA’s Board of Directors:
Robert Trask, Chair, Chesley Lake Camp
Donna Harb, Secretary/Treasurer, Sauble Beach Chamber of Commerce, Realtor
Betty Ann (George) Knight, STA Owner
Lisa Gow, Carson’s Camp
Kim Follis, Financial Advisor
Mitch Grant, Sauble Cottage Rentals & Unique Pieces Retail
Evan Baulch, Heydays Restaurant Owner
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