2021/22 Partnership Program 

 
Note: Expenditure of funds in Partnership Programs is contingent on adherence to the Province’s framework guidelines and Emergency Orders.

Regional Tourism Organization 7 (RTO7) is accepting applications for the 2021/22 Partnership Program which reflects RTO7’s COVID-19 RECOVERY PLAN 2021/22.  In the past, the Ministry of Heritage, Sport, Tourism, & Culture Industries has provided the organization with additional funding, providing matching dollars can be raised from tourism partners. RTO7 will also contribute additional funds from its base funding towards these partnerships. 

Strong partnerships and a coordinated, collaborative approach to product development, regional planning and marketing are essential to the future sustainability and increased competitiveness of tourism across BruceGreySimcoe.  Partnership projects will support RTO7’s business plan goals of improving profitability and preserving the environment and social fabric in and around our communities and as a result, where possible, RTO7 will integrate "Plan Ahead/Book Ahead" messaging into all program criteria.
 
The safety of residents, employees and tourists is of paramount importance in all of our efforts to promote your experiences and the region.  Advertising may be suspended with little or no notice if directed by the Province of Ontario, local health units or municipalities.


Partnership Program Guidelines and Applications can be found below.  Applications will be accepted on an ongoing basis until the relevant application deadlines below or until available funds have been allocated to approved projects (please note it is therefore critical to get your application in as soon as possible!). Note that application approval is based on merit and alignment with RTO7 business goals.  Applications will be reviewed in the order received.  Please anticipate up to several weeks review time through the early spring period. 
 
Video/Image Production Oct 31/21
Experience Development Aug 31/21
Storytelling Oct 31/21
Digital Advertising* Aug 31/21
Social Media (Video & Image) Advertising* Oct 31/21
Tourism Wayfinding, Trails & Cycling Signage   Sep 30/21
French Translation Services Oct 31/21

Project categories/elements are similar to last year with the following changes:
  • The introduction of a COVID Recovery Support Program for capital expenditures related to safety and security (matching $1: $1 support to a maximum partner contribution of $2,000)
  • The $200/approved application Administration Fee continues to be waived for 2021/22

If you have any questions or would like to discuss an idea for partnership, please contact partnerships@rto7.ca.
 

Guidelines & Application Forms

If application – or links within application - do not appear onscreen upon clicking, please check your Downloads folder

Note that partially-completed application forms cannot be saved and returned to later to finish – once you have started the application, it must be completed in its entirety and may take up to 45 minutes to complete (depending on several factors). Links within the applications will open in a separate window and it is acceptable to complete any actions associated with these links (e.g. completing the Service Excellence training) promptly after you’ve submitted your completed application form. These links can also be found within the Resource Guide (which you might want to bookmark so you can easily return to it). 
 
Before starting the application it is recommended that you read the Partnership Program Guidelines.
 

Partnership Program Guidelines (read for all applications)
              
*Note that advertising applications are available so that we may plan campaigns; we are not launching campaigns in-market until further notice. It is possible that your planned campaign may be put on hold, reflecting direction by the Province, local health units or municipalities. FYI, there is a small chance that your campaign may be cancelled, although postponement is more likely. Note also that we have been hearing of pent up demand for travel, so you may wish to carefully consider whether you will actually need advertising this summer.
 
 2020/21 Partnership Program Projects
 
Signage Projects

·       Bruce County
·       Township of Oro-Medonte
·       Nottawasaga Valley Conservation Authority
·       Town of Collingwood
·       Tourism Simcoe County
 
Digital Advertising Projects

·       Tourism Simcoe County
 
Video Development

·       South Georgian Bay
·       Town of the Blue Mountains
·       Tourism Simcoe County
·       Horseshoe Resort
·       Orillia & Lake Country
·       Tiny Township
·       Township of Clearview
·       Glen Oro Camping
·       Georgian Bay Hotel
·       Nottawasaga Valley Conservation Authority
·       Wiarton BIA
·       Folmer’s Gardens
·       Weekender Ride
·       Severn Township
·       Collingwood BIA
·       Westshore Clothing
 
Image Development

·       Orillia & Lake Country
·       Wasaga Beach
·       Bruce County Museum & Cultural Centre
·       Windswept Cider
·       Collingwood BIA
 
Social Media Advertising

·       Orillia & Lake Country
·       Ascent Aerial Park
·       South Georgian Bay Tourism
·       Surf’s Up
·       Meaford Chamber of Commerce
·       Heart of Georgian Bay
·       Art on Stone
·       The Fitz
·       Windswept Cidery
·       Bruce County Museum & Cultural Centre
·       Folmer’s Garden Centre
·       Nottawasaga Valley Conservation Authority
·       Westshore Clothing
·       Barrie BIA
·       Collingwood BIA
·       Orillia Chamber of Commerce
 
Storytelling

·       Resorts of Ontario
·       Tourism Simcoe County
·       Victoria Yeh
·       Bruce County Museum & Cultural Centre
·       Meaford Chamber of Commerce
·       South Georgian Bay Tourism
·       Chris Scherri Presents
·       Free Spirit Tours
·       RAD Adventures
 
Translation

·       Ascent Aerial Park
 
Experience Development

·       Bruce County Spark Program (Ontario Tourism Innovation Lab)
·       Bruce County Economic Impact Study
·       Tourism Simcoe County Motorcycle Development
 
PPE Reimbursement to 226 operators
34 Consumer Confidence Videos developed for operators

COVID Tourism Response Fund Recipients
 
·       Majesty's Cup Inc.
·       Blue Mountain Chuck Burger
·       Magnone's at Blue Inc.
·       The Georgian Bay Centre for the Arts
·       Bridges Thornbury Inc.
·       Meaford Dairy Queen
·       Victoria CT Yeh
·       Hampton Inn Barrie
·       Falls Inn
·       Mr. Norm's Nephew
·       Studabakers
·       Hermie's Diner
·       Stonegate Inn
·       Freshii - Owen Sound
·       Rick's Professional Ski Shop
·       Marlwood Golf and Country Club
·       Swiss Chalet Wasaga Beach
·       Boston Pizza - Collingwood
·       Tourism Barrie
·       Fern Resort
·       Mylar and Lorettas
·       St. Louis Bar & Grill - Alliston
·       Amici
·       Camino Taco
·       Pebbles
·       Craigleith Ski Club
·       Tyrolean Village Resorts Limited
·       Mount St. Louis Moonstone Ski Resort Ltd
·       Mile High Poutine Ltd.
·       Halibut House Fish and Chips
·       Wasaga Beach Inn & Cottage
·       Beaver Valley Ski Club
·       Fourpoints by Sheraton
·       Hanover Raceway
·       Wasaga Beach Paintball Adventure Inc.
·       iwa Spa
·       Boston Pizza Midland
·       Chucks Roadhouse
·       Baton Rouge - Barrie
·       Applebees Barrie
·       Logan All Day Breakfast
·       Quality Inn and Conference Centre
·       The Spa Truck
·       Art On Stone Inc.
·       Steelers
·       Sunset Grill at Blue Mountain Inc.
·       Mariposa Market Ltd.
·       Menchies at Blue
·       Casero Foods
·       Donaleigh's Irish Pub Inc.
·       The European Bakery
·       World Famous Dock Lunch
·       Opal Wing Creations
·       Chappell Farms
·       St. Louis Bar & Grill - Orillia
·       Harmony Hockey
·       Roadrunner
·       Quayle's Brewery Inc.
·       Georgian Circle Family Restaurant
·       Dunlop Street Diner Inc.
·       Northwinds Brewery LTD
·       Kenzington Burger Bar Bryne Drive
·       Kenzington Burger Bar Dunlop Street
·       Kenzington Burger Bar Orillia
·       Camp Couchiching
·       Alley
·       Windswept Cider
·       Sugar Ridge Retreat Centre Inc.
·       Glow Day Spa
·       Boston Pizza - Alliston
·       Knights Inn
·       Burl's Creek Event Grounds Inc.
·       Grandma's Treats
·       Putt Mini Golf
·       The Corner Café
·       Barrie KOA
·       MacLaren Art Centre
·       Kaytoo Restaurant and Bar Limited
·       Gustav's Chophouse
·       The Pub
·       Georgian Bowl
·       Barrie Farmers' Market
·       Queen's Quay
·       Rustica:  Pizza Vino Inc.
·       Pizza Palace
·       Duntroon Highlands Resort
·       Firehall Pizza Co Inc.
·       Flynn's Irish Pub Inc.
·       Hooligans Restaurant Inc.
·       Tremont Café
·       Harvest Spa
·       Georgian Bay Hotel
·       Bayview Wildwood Resort
·       Thornbury Café
 
2019/20 Partnership Program Projects
 
Signage Projects
 
·       Town of the Blue Mountains Wayfinding Signage
·       Wasaga Beach Interpretive Signage
·       Bruce County Wayfinding Signage
 
Digital Advertising Projects
 
·       North Simcoe Tourism & South Georgian Bay Chamber of Commerce
·       Fern Resort
·       Wasaga Beach
·       Tourism Simcoe County (fishing, paddling, cycling, winter)
·       Ontario’s Lake Country
 
Video Development
 
·       Ascent Aerial Park
·       Scandinave Spa
·       South Georgian Bay Tourism
·       Township of Huron-Kinloss
·       Horseshoe Resort
·       The Beer Bus
·       Cobble Beach Resort & Concours d’Elegance
·       The New Farm
·       Oasis by the Bay
·       Meaford Chamber of Commerce
·       Tourism Simcoe County
·       Township of Oro-Medonte
·       Fern Resort
·       The City of Barrie
·       Township of Clearview
·       Grey County (Made in Grey & Tourism Matters)
 
Image Development
 
·       Ascent Aerial Park
·       Living Waters Resort
·       South Georgian Bay Tourism
·       Georgian Bay Hotel
·       Horseshoe Resort
·       Oasis by the Bay
·       Municipality of Kincardine
·       Scenic Caves
·       Scandinave Spa
 
Video/Image Advertising
 
·       Ascent Aerial Park
·       City of Owen Sound
·       Municipality of Kincardine
·       Cobble Beach Concours d’Elegance
·       Folmer’s Gardens
·       Elmvale BIA
·       Marsh Street Centre
 
Storytelling
 
·       Scandinave Spa
·       City of Owen Sound
·       Municipality of Kincardine
·       Tourism Simcoe County
·       Talk is Free Theatre
 
Experience Development
 
·       Town of Saugeen Shores
·       The New Farm
·       Simcoe County (cycling)
·       The Beer Bus
 
Translation
 
·       Nancy Island Historic Site
·       Humdinger Bicycle Tours
 
2018/19 Partnership Program Projects
 
Signage Projects
 
·       Huron-Kinloss Great Lakes Waterfront Trust Trail Signage
·       Grey County Ontario Municipal Commuter Cycling Plan
·       Town of Collingwood Downtown Harbourfront Wayfinding Implementation Ph 1
·       Township of Clearview Trail Signage
 
Digital Advertising Projects
 
·       Town of Wasaga Beach
·       County of Simcoe Cycling
·       Golf BruceGreySimcoe
·       County of Simcoe Paddling
·       Ontario’s Lake Country
·       Fern Resort
·       Simcoe County Winter
·       Snow Valley
 
Video Development
 
·       Town of Kincardine
·       Cranberry Resort (Living Water Resorts)
·       Ontario’s Lake Country
·       Horseshoe Resort
·       Georgian Triangle Tourist Association
·       Scandinave Spa
·       Fern Resort
·       Orillia Museum of Art & History
·       Cobble Beach Concours d’Elegance
·       Simcoe County Winter
 
Image Development
 
·       The Town of The Blue Mountains
·       Township of Huron-Kinloss
·       Ontario’s Lake Country
·       Fern Resort
·       Springwater Township
 
Video Advertising
 
·       Burl’s Creek OK Market
·       Simcoe County Studio Tours
·       Cobble Beach Concours d’Elegance
 
Experience Development
 
·       Town of Wasaga Beach Tourism Destination Management Plan & Tourism Branding
·       Simcoe County Fishing Development
·       T3 Accelerator
·       Environics Analytics Prizm licensing
·       Saints & Sinners Distillery District Christmas Market
·       Collingwood Downtown Tourism Strategy
 
 
2017/18 Partnership Program Projects

Signage Projects
 
·       City of Orillia Wayfinding Signage
·       County of Bruce Wayfinding Signage
·       Grey Highlands Museum interpretive kiosks
·       Pilgrim Route Signage, Martyrs’ Shrine
 
Digital Advertising Projects
 
·       Wasaga Beach Beyond the Beach Campaign
·       Owen Sound Canada 150 Campaign
·       Golf BruceGreySimcoe Campaign
·       Tourism Barrie Winter Fun & School Program
·       Ontario’s Lake Country Campaign
 
Video Development
 
·       Blue Mountain Village Association
·       Bruce Peninsula Boat Tours
·       Collingwood Trails
·       Ontario’s Best Butter Tart Festival
·       Kempenfest
·       Cobble Beach Concours d’Elegance
·       Ontario’s Lake Country
·       Scandinave Spa Blue Mountain
·       Hardwood Ski & Bike
·       North Simcoe Tourism
·       Horseshoe Resort
 
Image Development
 
·       Fishing Island Tours (Bruce Peninsula Boat Tours)
·       Ontario’s Best Butter Tart Festival
·       Ontario’s Lake Country & North Simcoe Tourism
·       North Simcoe Tourism
 
Video Advertising
 
·       Eagle Adventures
·       Tourism Barrie
·       Summerfolk
·       Scandinave Spa Blue Mountain
·       Cobble Beach Concours d’Elegance
·       Municipality of Meaford
 
Experience Development
 
·       Cycle Simcoe Experience Development
·       Municipality of Northern Bruce Peninsula Sustainable Tourism Action Plan
·       County of Simcoe Paddling Experience Development
·       County of Simcoe Fishing Experience Development
·       Barrie & County of Simcoe Music Strategy
·       T3 Workforce Professional Development Strategy
 
2016/17 Partnership Program Projects
 
Signage Projects
 
·       Ontario’s Lake Country Paddling Kiosks
·       Grey County Access Point/Trailhead Signage
·       Bruce County Community Identifier, Directional and Trailblazer Signage
·       Town of Collingwood Harbourfront Wayfinding & Signage Plan
 
Digital Advertising Projects
·       Westin Blue Mountain/IWA Spa/Apple Pie Trail U.S. Campaign
·       Town of Wasaga Beach Quebec/Ontario Campaign
·       Ontario’s Lake Country Ontario Campaign
·       Tourism Barrie Ontario Campaign
 
Video Development
·       365 Sports Group Inc.
·       Concours d’Elegance Inc. (Cobble Beach)
·       Corporation of the Township of Clearview
·       Downtown Orillia Management Board
·       Eagle Adventures
·       Georgian Bay Folk Society
·       Hardwood Ski & Bike
·       Hoity Toity Cellars Inc.
·       IWA Spa
·       Ontario’s Lake Country
·       Red Prince Apples
·       Scandinave Spa Blue Mountain
·       Scenic Caves
·       The Blue Heron Company Limited
·       The Corporation of the County of Simcoe – Art Series
·       The Corporation of the Municipality of Meaford
 
Image Development
·       Georgian Triangle Tourist Association
·       Ontario’s Lake Country
·       Blue Mountain Village Association
·       The City of Owen Sound
·       Scenic Caves
 
Product/Experience Development Projects
·       The City of Orillia Tourism Strategic Action Plan
·       The Corporation of the County of Simcoe Cycling Experience Development
·       Burl’s Creek Event Grounds Inc. Festival Production Study Phase Two
·       North Simcoe Tourism (and Ontario’s Lake Country) Tourism Agri-Culinary Action Plan
·       BruceGreySimcoe Annual Conference
·       BruceGreySimcoe Service Excellence Training program
·       Collingwood Centre for Business & Economic Development T3 Professional Development Strategy
·       BruceGreySimcoe Environics Analytics Partnership
 
Website Portal Projects
 
·       Blue Mountain Village Association
·       Town of Wasaga Beach
 
French Translation Projects
·       Georgian Triangle Tourist Association 2017 Guidebook
·       Town of Wasaga Beach website and digital advertising campaign
·       City of Owen Sound 150 Festival
 
2015/16 Partnership Funding Program Projects
 
Signage Projects


·       Bruce County Community Identifier Signage
·       The Town of The Blue Mountains
·       Simcoe Cycling Trails
·       Municipality of Brockton
·       Grey County – waterfall signage

Digital Marketing Projects
 
·       Blue Mountain Resort/Scandinave Spa
·       Blue Mountain Resort Winter
·       Bruce County Winter/Motorcycle
·       Ontario’s Lake Country Summer
·       Rendez-Vous Champlain Penetanguishene
·       Tourism Barrie Winter Fun & Schools
 
Video Development Projects


·       Bruce Wine Bar
·       Ontario Waterway Cruises
·       Cobble Beach Concours d’Elegance
·       Cobble Beach Summer (2)
·       Town of South Bruce Peninsula (2)
·       Burl’s Creek Farmer’s Market
·       Ontario’s Lake Country Summer
·       Tourism Barrie Summer (2)
·       Town of Collingwood
·       Meaford Cycling
·       Town of Wasaga Beach

Product/Experience Development Projects
 
·       Georgian Bay Destination Development Partnership Strategy
·       Boating Ontario Marine Workforce Development Program
·       Simcoe County Cultural Vignettes
·       Ontario’s Lake Country Waterways Assessment
·       Burl’s Creek Festival & Production Surveys
·       Grey County Destination Development Action Plan
·       Grey Highlands Destination Development Plan
·       Town of Innisfil Tourism Strategy
·       BruceGreySimcoe Annual Conference
·       Website Portal Development pilots (3)
·       BruceGreySimcoe Environics Analytics Partnership
 
2014/15 Partnership Funding Program Projects

Signage Projects
 
·       Town of Innisfil
·       Bruce County (directional, gateway and community/amenity)
·       Northern Bruce Peninsula (Lion's Head)
·       Township of Huron-Kinloss (Point Clark)
·       Simcoe County Paddling Signage
·       Grey County Tourism & Information Wayfinding Signage Plan

Digital Marketing Projects


·       Township of Clearview
·       Ontario's Lake Country
·       Regional Tourism Marketing Partnership
·       Saugeen Shores
·       Tourism Barrie
·       Blue Mountain Resort
 
Video Development Projects
 
·       Town of Collingwood - Cycling & Snow Days
·       Collingwood  BIA - Ice Sculptures
·       Town of Innisfil - Ice Fishing
·       Hope Haven - Horse Therapy & Camp
·       Blue Mountain Village Association - Centurion, Apple Pie Trail & March Break
·       Cobble Beach - Explore Winter & Concours d'Elegance
·       Desiron - Artist at Work
·       Bayview Wildwood Resort - Winter at Bayview Wildwood
·       Municipality of Meaford - A Night Out at Meaford Hall
·       Ontario's Lake  Country - Winter in Ontario's Lake Country
·       Tourism Barrie - Winter Activities & Gear

Experience Development Projects


·       Online Customer Service Training (Bruce, Grey & Simcoe Counties)
·       Thornbury Fish Ladder Experience Development (Thornbury BIA & Town of the Blue Mountains)
·       BruceGreySimcoe Tourism Data Aggregation & Analysis (Bruce, Grey & Simcoe Counties)
.
2013/14 Partnership Funding Program

A summary of approved 2013/2014 Partnership Funding Projects is available here