1. Improve sustainability (environmental, social, financial)
2. Reduce seasonality
3. Increase visitor yield and revenue
4. Increase the length of stay or encourage return visits
5. Implement more inclusion practices in your place of business

• Protecting natural environments, wildlife and natural resources when developing and managing tourism activities (environmental),
• Providing authentic tourist experiences that celebrate and conserve heritage and culture (socio-cultural), and
• Creating socio-economic benefits and well-being for host communities through employment and income earning opportunities (economic).

• You have an active Meta/Facebook PAGE and are actively engaged on the platform (i.e. post at a regular frequency and respond to comments within 24 hours).
• You need to be the Facebook page owner or have access to this individual in order for our social media Agency of Record to schedule the ads to run on your platforms (this can be found under page roles in your page settings).
• You must have current collateral (produced in the last 3 years); high-resolution images (Min 1MB) and/or 1-3 videos (60 seconds or less) that can be used in a social media campaign. See Resource Guide for best practices.
• Your website is mobile friendly, must be up to date, and reflect your current offerings, hours of operation, and contact information.
• Partners will need to have a landing page consistent with what is portrayed in the video/imagery (i.e. a campaign promoting Pride festivities should include folks from the 2SLGBTQ+ community). 

Examples of Ways to Qualify for SIP

Business Operations and Planning

• Have membership, support, and/or training through sustainability organizations (e.g. Sustainable Tourism 2030).
• Evidence of action to lower footprint (i.e. monitoring of utility consumption and waste production appropriate for business size or taking action to lower carbon footprint).
• Have dedicated financial efforts for assessing and managing environmental risks and impacts (including climate risks).
• Become a Rainbow Registered business.
• Recognize all cultural holidays.
• Provide Equity, Diversity, and Inclusion training. 

Tourist Information and Promotion

• Provide product packaging and/or cross-marketing of at least 1 other tourism attraction and service within BruceGreySimcoe that can extend stay, increase expenditures, and diversity of experience during times that you have excess capacity.
• Use diverse people in your promotional materials.

Tourist Experience & Sense of Place

• Marketing campaign to encourage tourists to reduce consumption and waste, reduce environmental impacts, and/or green alternatives.
• Marketing campaign to encourage responsible and/or respectful tourism.
• Take measures to reduce the impact on surrounding land and biodiversity (i.e. plant native species, reduce paved area, install bird feeders).
• Long-term planning for maintenance, expansion, and product development for tourists and potential tourist increase (i.e. washrooms, parking, etc.).
• Include Indigenous language and/or local cultural content in promotional materials.

• Sustainability Inclusivity Program Guidelines
• Sustainability Inclusivity Program Application