The Operations Implementation Program (OIP) is designed to assist tourism operators in BruceGreySimcoe with social media marketing to promote their operations as part of RTO7’s 2022/23 Business Plan. Examples of eligible operational expenses that can be used to leverage marketing funds include property taxes, mortgage costs, insurance, inventory purchases, etc.


 


 
Stakeholders interested in the Operations Implementation Program will be required to demonstrate the following:
  • You have an active Meta/Facebook PAGE and are actively engaged on the platform (i.e. post at a regular frequency and respond to comments within 24 hours).
  • You must have current collateral (produced in the last 3 years); high resolution images and/or video that can be used in a social media campaign.
  • Your website must be up to date and reflect your current offerings, hours and contact information.
  • You must follow Ontario’s Public Health Measures and local Public Health guidelines. 
 
Festival organizers who have previously applied to the Festival Implementation Program should apply through OIP.
 
Stakeholders who applied through the Tourism Implementation Program, should now apply through OIP.
 
Stakeholders who have cash, should apply to the Partnership Program’s Social Media Advertising program.  There could be a possibility to combine Social Media Advertising and OIP.  Please contact RTO7 staff for more details.
 
Franchises, Municipalities, DMOs, BIAs and Chambers will be considered on a case-by-case basis.  Please contact RTO7 staff BEFORE you apply.
 
In this time of transition, partners are encouraged to consider opportunities to shift to more sustainable tourism practices where possible.
 
RTO7 will match your investment in operational expenses (i.e. mortgage payments, rent, insurance, inventory purchases, etc.) with a $1,000 (plus HST and fees) social media advertising campaign. You must be able to prove these expenditures by providing proof (receipts) for the expenditure with the final report. Please ensure that expenses are only used once for RTO7 programs. RTO7 will cover additional agency fees.
 
Note: The Administration Fee will be waived for 2022/23; Environics Analytics postal code analysis will still be provided however upon request (free of charge). Please also see the tourism metrics we encourage you to consider tracking.

The applicant will receive Environics Analytics analysis of the postal code data provided (minimum of 500 per application).  Applications where multiple partners exist can have each partner’s postal code data analyzed or mobility data for a cost of $600.00 each (this fee is not waived).

This data (if postal code data is provided 30 days in advance) will be useful to you in your market targeting and product development.  The markets, segments and activities that RTO7 targets i.e. the geographic audiences and types of tourists we are aiming to attract and types of activities we promote are outlined here. The data you provide through postal codes will be aggregated across all partners in the longer term to form a clearer, more refined picture of the state of tourism within the region to inform your and our future decision making. 

In addition to postal code data, the data that partners may be required to include in their final reporting to assess performance will depend on the project and objectives in question. As data is the backbone of good tourism planning, the metrics that are considered most useful to RTO7 and/or stakeholders are elaborated on here.

Applications will be accepted on an ongoing basis until January 31, 2023 or until the program is fully subscribed.

If you require more information or have any questions, contact Robyn Hewitt, rhewitt@rto7.ca / 647-549-2983,  Amanda Pausner, apausner@rto7.ca / 226-568-0242 or Kim Clarke at kclarke@rto7.ca / 519-379-2506

2022/23 Operations Implementation Program Campaigns

·      Collingwood Music Festival
·      Midland Food Tours
·      Red Hen Artisannale
·      South Bay Fields
·      Craigleith Manor
·      Symphony in the Barn
·      Southampton Inn
·      Rainbow Club of South Georgian Bay
·      Ascent Aerial
·      ReLive Retreat
·      Georgian Bay Spirit Cruises
·      Essentially Lavender
·      Elmvale BIA x2
·      Theatre Collingwood
·      Shipyard Productions
·      Art on Stone
·      Owen Sound River District x2
·      Folmer’s Landscaping & Garden Centre
·      Christmas on the Bay
·      Big Canoe Project
·      Goldsmith’s Orchard Market
·      Landmark Cruises
·      Blue Mountains B&B
·      Town of Midland
·      Nottawasaga Valley Conservation Authority
·      Southampton BIA
·      Live the Dash Band

2021/22 Operations Implementation Program Campaigns

·      Craigleith Manor
·      Midland Food Tours
·      Big Canoe Project
·      Freshii Owen Sound
·      Goldsmiths Orchard Market
·      Wye Marsh
·      Art on Stone
·      Mill Pond Gallery
·      Bruce County Bookstore
·      Lamblicious
·      Applebee’s Restaurant
·      Essentially Lavender
·      Kickin’ Back Alpaca Ranch
·      West Shore Clothing x2
·      Highlands Estate
·      Folmer’s Landscaping & Garden Centre
·      Thorncrest Outfitters
·      Downtown Collingwood
·      Stevenson Farms
·      The Roost Winery
·      Robert L. Bowles Nature Centre
·      Red Hen Artisannale
·      Hummingbird Bicycle Tours
·      22 Rooms
·      Rad Adventures

2021/22 Festival Implementation Program Campaigns
(now administered under the Operations Implementation Program)

·      Chris Scerri Presents x2
·      Symphony in the Barn
·      South Georgian Bay Rainbow Club
·      Collingwood Summer Music
·      Meaford Cultural Foundation
·      Port Elgin Pumpkinfest
·      Mariposa Folk Festival
·      Nottawasaga Valley Conservation Authority

2021/22 Tourism Implementation Program Campaigns
(now administered under the Operations Implementation Program)

·      Boat the Bruce
·      Folmer’s Landscaping & Garden Centre
·      Elite Camps Wiarton
 
2020/21 Operations Implementation Program Campaigns

·      Ascent Aerial 
·      Cobble Beach
·      Beaver Tails
·      Fern Resort
·      Ace Transportation Group
·      Spy Cider House & Distillery
·      Lady Bank Farm
·      Snow Valley
·      Thornbury Bakery
·      Craigleith Manor
·      Friends of Wye Marsh
·      Tamarac Island Inn
·      Folmer’s Landscaping & Garden Centre
·      Sugar Ridge Retreat Centre
·      Thornbury Village Cider House
·      Georgian Bay Centre for the Arts
·      Cedars of Lake Eugenia
·      Glen Oro Farms
·      BikeFace
·      SunRay Hotel Group x3
·      The Cheesy Corner
·      Barn to be Wild
·      Wasaga Adventure Park
·      Play Inc
·      The Lion’s Head Inn
·      Sullivan’s Butcher shoppe
·      Northern Confections
·      Lamblicious
·      Rankin River Trading Post
·      Wiarton Marina
·      Talk is Free Theatre
·      Georgian Hills Vineyards
·      Fork & Plant Family Restaurant
·      Rounds Ranch
·      Kickin’ Back Alpaca Farm
·      Southampton Olive Oil Company
·      Rural Gardens of Grey Bruce
·      Cabana House
·      Heartwood Home
·      173 High St.
·      Gords Imprints
·      Infinite Glassworks
·      Hanover Raceway
·      Mega Mindful Living 
·      Duntroon Highlands
·      Port Elgin Cinema
·      JWD Photography
·      VO2 Sports
·      Bowering Lodge
·      Windswept Cider
·      The Roost Wine Co
·      Goldsmiths Orchard
·      Aunt Donkeys
·      The Dandy Lion
·      The Lion’s Head Beach Motel
·      Rachel’s Restaurant
·      Hey Bear Productions

2020/21 Festival Implementation Program Campaigns
(now administered under the Operations Implementation Program)

·      Victoria Yeh x2
·      Meaford Cultural Foundation
·      Ripley Agricultural Foundation
·      Pumpkinfest
·      Georgian Bay Symphony
·      Barrie BIA
·      Rounds Ranch

2020/21 Tourism Implementation Program Campaigns
(now administered under the Operations Implementation Program)

·      Folmer’s Landscaping & Garden Centre
·      Tamarac Island Inn
·      Talk is Free Theatre
·      Stevenson Farms

2019/20 Festivals Implementation Program Campaigns
(now administered under the Operations Implementation Program)

·      Chris Scerri Presents x3
·      Folmer’s Landscaping and Garden Centre
·      Elmvale BIA
·      Skydive Wasaga Beach
·      Georgian Triangle Music Festival
·      Victoria Yeh x2
·      Saugeen Valley Conservation Authority

2019/20 Tourism Implementation Program Campaigns
(now administered under the Operations Implementation Program)

·      Folmer’s Landscaping
·      Ascent Aerial Park
·      Bruce Peninsula Biosphere Association
·      Municipality of Brockton

2018/19 Festival Implementation Program Campaigns 
(now administered under the Operations Implementation Program)

·      Creemore BIA x3
·      Bayview Wildwood Resort
·      Folmer’s Landscaping & Garden Centre
·      The Town of the Blue Mountains
·      Georgian Triangle Music Festival
·      Town of Collingwood
·      Kempenfest
·      MacLean’s Ales
·      Town of Collingwood
·      Purple Hill Arts
·      Chris Scerri Presents x2
·      Huronia Historical Parks
·      Downtown Orillia BIA
·      Silver Goose Cyclocross
·      Saugeen First Nation

2018/19 Tourism Implementation Program Campaigns
(now administered under the Operations Implementation Program)

·      Bruce Peninsula Boat Tours x2
·      Wiarton Revitalization Committee
·      Elephant Juice
·      Town of Saugeen Shores
·      Saugeen Valley Conservation Authority
·      Lake Huron Shoreline Partners
·      Municipality of Brockton

2017/18 Festival Implementation Program Campaigns
(now administered under the Operations Implementation Program)

·      The Town of the Blue Mountains
·      Centurion
·      Town of Collingwood x4
·      Tremont Heritage Properties
·      Creemore Springs Brewery
·      Hardwood Ski and Bike
·      Georgian Triangle Music Festival
·      Huronia Historical Parks
·      Images Studio Tour
·      Simcoe Street Theatre
·      Downtown Orillia BIA
·      PaddleFIT
·      Silver Goose Cyclocross
·      Southampton Arts Centre
·      Town of Midland
·      Ontario’s Lake Country

2016/17 Festival Implementation Program Campaigns
(now administered under the Operations Implementation Program)

·      Downtown Collingwood
·      Silver Goose Cyclocross
·      Sled Dog Sports Organization of Southwestern Ontario
·      Blue Mountain Village Association
·      Huronia Historical Parks