October 2017

The Northern Bruce Peninsula community is taking a progressive step toward the region’s growth as a sustainable world-class destination by engaging in a 3-Year Sustainable Tourism Management Action Plan.
For the past several years, tourism in Northern Bruce Peninsula has grown much more quickly than in previous years and this growth has strained the local community, environment, and economy. The Regional Tourism Organization 7 (RTO7) on behalf of and in partnership with the Municipality of Northern Bruce Peninsula, the County of Bruce, Parks Canada and the Bruce Peninsula Environmental Group, will immediately begin developing a strategy that will strive for a balance between visitor growth and economic development of the region while protecting the local community and nature. 

RTO7 has engaged one of Canada’s leading tourism development firms, Twenty31 Consulting to develop a comprehensive strategy over the next 6 months.

The Steering Committee for this initiative is:

  • Brian McHattie, Citizen and Steering Committee Chair 
  • Bill Jones, CAO, Municipality of Northern Bruce Peninsula
  • Councillor Griffin Salen, Municipality of Northern Bruce Peninsula
  • Ethan Meleg, Partnering and Engagement Officer, Parks Canada
  • Nicole Egan, Economic Development Officer, Bruce County
  • Megan Myles, Chair, Bruce Peninsula Environmental Group
  • Kelly McAdam, Tobermory Chamber of Commerce
  • Tony Keeshig, Economic Development Officer, Chippewas of Nawash
  • Doran Ritchie, Land Use Planning Coordinator, Saugeen Ojibway Nation
  • Jack Schenk, St. Edmund’s Property Owners
  • Bill Sullivan, CEO, Regional Tourism Organization 7
  • Alex Hogan, Project & Administration Manager, Regional Tourism Organization 7

The development of the strategy will begin immediately with Twenty31 presenting the process for the strategy development at the Bruce Peninsula Environment Group (BPEG) public meeting on Oct 18th. Within the next few months, Twenty31 Consulting will be reaching out to tourism stakeholders for their input.  It is anticipated the final Sustainable Tourism Action Plan will be ready in March 2018.
If you have any questions relating to the project please do not hesitate to contact Alexis Kereluk directly at

January 2018

Phase 2 Findings (Consultant’s recommendations to date – note that suggested revisions are not reflected in this document but will be addressed in the draft strategy, anticipated February 2018).  

February 2018

BPEG will host a meeting February 7, 2018 at the Lion's Head Rotary Hall (7:30pm) to provide an overview of the draft strategy and visitor management.  

Input to the final draft strategy will be accepted until Wednesday, February 14th and should be directed to  The final strategy will be available early March. 

February 15 Update

Thanks to those of you that provided input to the draft strategy.  Based on feedback provided to date, the timeline for the finished report has been extended.  

September 2018

We are pleased to release the Northern Bruce Peninsula Sustainable Tourism Action Plan.  You can learn more about it by reading the brief 2 pager or by delving into the full report. Many thanks to all of those that contributed to the plan, and that will help to make it a reality over time.