This program is designed to assist BruceGreySimcoe stakeholders to promote a new sustainable product, experience or initiative they’ve invested in by supporting a social media marketing campaign. For example, the development of a new experience in the shoulder season, the implementation of a green initiative to combat climate change or the development of an experience that instills a sense of community pride.  Partners must demonstrate how their investment has helped to achieve one of the four following objectives: 

The aim of sustainable tourism is to increase the benefits and to reduce the negative impacts caused by tourism for destinations. Long-term sustainability can be achieved by seeking a suitable balance between:
  • Protecting natural environments, wildlife and natural resources when developing and managing tourism activities (environmental),
  • Providing authentic tourist experiences that celebrate and conserve heritage and culture (socio-cultural), and
  • Creating socio-economic benefits and well-being for host communities through employment and income earning opportunities (economic).
Sustainable tourism development is a complex and continuous planning process of reinvesting in your most precious assets over time (people, places and processes). It can build local pride and confidence and requires the informed participation of all relevant local stakeholders, as well as strong political leadership.
It includes moving from a volume to a value-based approach, in which the tourist’s experience is more meaningful/satisfying and serves to raise their awareness about sustainability issues and promote responsible and respectful tourism practices on their part.
If a partner can demonstrate a financial investment of $750 - $1,000 towards achieving at least one of the items listed above, they may be eligible to receive $1,500 - $2,000 from RTO7 towards a social media advertising campaign. RTO7 matches the partner’s investment at a ratio of 1:2 – i.e. for every $1 the partner contributes to one of the items above, RTO7 will contribute $2.  The partner is required to provide receipts to prove their contribution.  The partner will also have to attest to not using the same receipts for other RTO7 programs like Consumer Confidence Videos/Images or OIP.  

The administration fee is waived for 2021/22.  The applicant will receive Environics Analytics analysis of the postal code data provided (minimum of 500 per application).  Applications where multiple partners exist can have each partner’s postal code data analyzed or mobility data for a cost of  $600.00 each (municipalities only).

This data (provided it is provided 30 days in advance) will be useful to you in your marketing targeting and product development.  The markets, segments and activities that RTO7 targets i.e. the geographic audiences and types of tourists we are aiming to attract and types of activities we promote are outlined here. The data you provide through postal codes will be aggregated across all partners in the longer term to form a clearer, more refined picture of the state of tourism within the region to inform your and our future decision making.
In addition to postal code data, the data that partners may be required to include in their final reporting to assess performance will depend on the project and objectives in question. Data that is considered most useful to RTO7 and/or stakeholders is elaborated on here.
Applications will be accepted on an ongoing basis until January 31, 2022 or until the program is fully subscribed. Please note that we require 2 to 3 weeks lead time from when you have submitted your application to the start date of your program.  This will allow sufficient time for the setup and launch of your digital marketing campaigns. 

If you require more information or have any questions, contact Amanda / 226-568-0242, Kim at / 519-379-2506 or Robyn at / 647-549-2983.